4 Ways Painting Your Commercial Building Can Give You The Competitive Edge
When it comes to investing in a new paint job for your commercial property, many owners see this as an unnecessary expense, but the opposite couldn't be more true. "Dress to impress," as the old saying goes, applies to more than just prospective employees. The exterior paint of your commercial building is the suit your business wears to project its image out into the world at large. Just like you wouldn't want one of your employees to show up to work in their pajamas, you don't want the exterior of your building to project the image that it doesn't care or that it isn't here to be taken seriously. Here are just a couple of ways that investing in a new paint job for your commercial property can help give you the edge over your competitors.
When a customer is making their decision on where they want to spend their hard-earned money, the visual appeal of the business is an important factor in their decision. Customers generally favor businesses that project a friendly, clean, and inviting image, whether on the outside or inside, but preferably both. Creating a distinct image for your business with a new paint job can also be a great way to ensure that your customers remember you the next time they are looking for a business that provides your services.
Employee & Customer Morale
Studies have shown time and again that a bright, clean, and well-maintained work environment is directly correlated to employee more, productivity, and retention. Happy employees make happy customers, and both like to feel like they are investing their time and money into a business that takes pride in itself. Passing this feeling of pride to your employees and customers can very quickly translate into increased productivity and sales.
If you are in the business of renting out properties or office spaces, keeping the exterior and interior paint of your property fresh can bring in higher rents, better tenants, and increase the volume of your sales in general. Whether dealing with industrial or residential buildings, the building that looks more visually appealing and better maintained is going to have a higher value than a building that doesn't.
Less In Repairs, More In Pocket
Performing regular maintenance on your business is one of those things that can save you a lot of money in the long run. When it comes to maintaining your commercial building, your exterior and interior paint job shouldn't be neglected. By refreshing the paint job on your business every couple years, you can make sure that your business continues to project a clean and crisp image to your customers, and it's a great way to keep a close eye on the condition of your building in general. Things like mold, mildew, or other potentially expensive damages can be caught early before they have a chance to develop into more serious or costly issues.